Distributor Name Here
Welcome AC Pro Supply!
Sell your customers the value of protection. Protect your brands with a fully insured program that pays quickly for unexpected equipment failures.
Dealer Price Libraries
This price library is recommended for contractors new to warranties and or don’t plan on offering or including to their customers.
This pricing is recommended for contractors that want to include short term offerings and offer upgraded terms. It is competitive with most manufacturer backed programs.
This pricing is recommended for contractors that plan on including 10 year options on all installs. It is competitive with all warranty programs available including JB | AIG | and more. If you want better than this let us build you custom libraries for individual sku’s with this as a base.
DEALER ON-BOARDING
Selling is easy as 1..2..3.. here is how!
Conduct the Information Meeting
Host a introduction meeting to outline the value of offering protection plans, provide an overview of available coverages to fit the contractor’s specific business mix, and outline what it would look like to be a dealer (sell, buy, claim). You pick the pricing for the customer based on the margin you wish to achieve or a competitive price for what the contractor is currently using for warranty coverages. Finish the meeting by helping complete or sharing what they need to do to sign-up now for free. Before you leave request a meeting for step 2 setup and confirmation (virtual or in person).
After the meeting you can log prospect calls here so the coolCARE support team can enroll your customer under your company business profile when completed. By you logging the prospect name and pricing library it will ensure that we can be ready for the enrollment and setup pricing accurately.
Dealer Setup Training & Coverage Confirmation
Once the contractor completes the dealer agreement enrollment, the pricing, billing account, and portal credentials are finalized on the coolcare dealer portal. The new dealer receives a welcome email containing how to use the site and their unique account number. We finish the welcome email with an invite for portal demonstration and available marketing options for offering.
From here you can help determine if marketing tools are needed and confirm which coverages they plan to offer and use for reimbursement. Finish the meeting by recapping the selection of coverages/sale price, who will be ordering, and when they plan on implementing. See if there is going to be a training session with the sales/office team to go over the plan to include or offer coverages and ask to attend. You can offer to coordinate a coolCARE product specialist to attend if needed but likely it would be more beneficial in a follow-up session at a later date. Schedule the training launch date.
Kick-Off Meeting
Launch meeting welcoming all team members of the company (SALES | TECHNICIANS | ADMINISTRATION) to the coolCARE Program. This meeting will educate each department the coverages being offered, value it provides their business, timing of the registration, offering window, coverage start date, and claim requirements. Its ok not to have all the answers to the questions you’ll be asked in this meeting, just to let them know you’ll get back to them asap in regard to questions you aren’t certain of. This is vital to a quick implementation period and overall success. Finish the meeting with a request for a follow update meeting to confirm how things are going and to answer any more questions that they might have missed in today’s meeting. Perhaps if you don’t have a coolCARE product specialist in the kickoff meeting, you bring them back to the check-in so they can confirm everyone knows the plan.
What is the difference with an original manufacturer’s limited part warranty and a coolCARE warranty?
A Manufacturer’s warranty with newly installed equipment is limited to the parts and does NOT cover labor fees for repairs. Some manufacturers do offer extended labor warranties options, but most (all) are limited to the brands that they manufacturer. Most equipment comes with a 5-year limited parts warranty and a 10-year limited parts warranty if the contractor or homeowner registers the equipment right after it is installed.
coolCARE is an extended warranty that contractors can offer to customers up to 2 years from the installation of a new system. The coverage piggybacks off of the manufacturer’s part warranty to cover labor and refrigerant for failed parts that the manufacturer parts warranties do cover.
What’s in the brochure?
(Cover) Relax. You're Covered.
Program Features - This section goes over some of the great features we offer such as the ability to place an order with a warranty certificate which is provided be each manufacturer after the equipment is registered.
Contractor Benefits - These are great value points you can highlight to a customer at the counter to why they should offer warranties to customers and improve the value they present when selling equipment to homeowners.
Current Equipment Types - If we don't have a coverage for an equipment type we can make it. Any serialized equipment with a manufacturer limited warranty coolcare can create a coverage with upto 12-years of length.
Enrollment (FREE) - Dealers complete a simple form and provide some company documents to join. Once they join they get a welcome email and a dealer hub which houses all of the resource details about their account.
Marketing - We provide free coverage outlines for each equipment application to help contractors present the value of each coverage they plan to offer. They can request branded options on the form.
Claim details - This list out the set labor allowance hours for each repair. It also list out the requirements for the necessary documents and their contents to get approved for each claim.
coolCARE Program is a fully insured program backed by multiple insurance carriers to spread out our risk. Trinity is the Obligor which means they register policy terms & conditions with each state to ensure that customers can be in all 50 states.
What to ask customers at the counter to engage in a warranty conversation?
“Hey (persons name) does your company currently offer extended labor protection plans with refrigerant coverage to your customers on new equipment installs? “
Those that say no - “you should check out this option we offer here at AC Pro Supply called coolCARE. It’s a warranty that can be added to all brands of equipment to add more money to each job. Might even keep more customers engaged with your seasonal maintenance plans you offer since they’ll have an additional warranty that needs that performed annually.”
Those that say yes - “you should check out this option we offer here at AC Pro Supply called coolCARE. You could save thousands of dollars annually with the pricing advantage we typically have with lower premium cost. Might also save you time having to purchase and file claims with some of the tools available for the administration process.”
Does your company currently register the manufacturer’s limited warranty for your customers?
If you do register customers equipment you could purchase a coolcare in a matter of seconds making it really easy to do on every job.
How many years of FREE labor do you give customers when you sell a new piece of equipment?
We have short term options available to cover this free period. Labor & Refrigerant coverages of 1, 2, 3, and 5 years can be built in to all jobs cover your cost of most free call backs.
Are you offering a 10 or 12 year extended warranty to match the OEM limited parts warranty? coolCARE has coverages labor only, additional parts coverage, and a combination of both available up to 12 years you can sell.
DON’T JUST TALK ABOUT IT…
Ask your customers to sign-up for the demo and then help them do it! Finish the conversation knowing that this is beneficial to each of them and their customers.
Confidently ask:
“Would you like me to set you up with a quick 15 min demo meeting to go over the pricing for coverages, labor rates options, claim details, and how to join? This is all free and simple to get going.”
If yes - Scan the qr code on the counter flyer and fill out the form.
If no not right now - offer a brochure with the information
Get in touch.
We’re here to help! If you would like to schedule a training session to go over coverages, offerings, or process guidelines complete the form here.
Sales Manager
Daniel Dickens – office (214) 379-7107
ddickens@coolcareprotection.com
Director of Operations
Alex Helland - office (214) 379-6814