WARRANTY TRAINING 101
OVERVIEW
Since 2013, coolCARE and Standard Supply embarked on a mission to revolutionize warranty protection for contractors and homeowners. We continuously refine our offerings and dealer portal based on customer feedback, ensuring they evolve alongside manufacturer coverage. With a focus on Protection and Simplicity, coolCARE provides peace of mind nationwide. Teaming up with Standard Supply we’re committed to elevate standards in installation, service, and repairs, coolCARE delivers unparalleled warranty solutions. Join the coolCARE dealer network and lock your customers to your business.
What is the difference with an original manufacturer’s limited part warranty and a coolCARE warranty?
A Manufacturer’s warranty with newly installed equipment is limited to the parts and does NOT cover labor fees for repairs. Some manufacturers do offer extended labor warranties options, but most (all) are limited to the brands that they manufacturer. Most equipment comes with a 5-year limited parts warranty and a 10-year limited parts warranty if the contractor or homeowner registers the equipment right after it is installed.
coolCARE is an extended warranty that contractors can offer to customers up to 2 years from the installation of a new system. The coverage piggybacks off of the manufacturer’s part warranty to cover labor and refrigerant for failed parts that the manufacturer parts warranties do cover.
What’s in the brochure?
(Cover) Relax. You're Covered.
Program Features - This section goes over some of the great features we offer such as the ability to place an order with a warranty certificate which is provided be each manufacturer after the equipment is registered.
Contractor Benefits - These are great value points you can highlight to a customer at the counter to why they should offer warranties to customers and improve the value they present when selling equipment to homeowners.
Current Equipment Types - If we don't have a coverage for an equipment type we can make it. Any serialized equipment with a manufacturer limited warranty coolcare can create a coverage with upto 12-years of length.
Enrollment (FREE) - Dealers complete a simple form and provide some company documents to join. Once they join they get a welcome email and a dealer hub which houses all of the resource details about their account.
Marketing - We provide free coverage outlines for each equipment application to help contractors present the value of each coverage they plan to offer. They can request branded options on the form.
Claim details - This list out the set labor allowance hours for each repair. It also list out the requirements for the necessary documents and their contents to get approved for each claim.
coolCARE Program is a fully insured program backed by multiple insurance carriers to spread out our risk. Trinity is the Obligor which means they register policy terms & conditions with each state to ensure that customers can be in all 50 states.
What to ask customers at the counter to engage in a warranty conversation?
“Hey (persons name) does your company currently offer extended labor protection plans with refrigerant coverage to your customers on new equipment installs? “
Those that say no - “you should check out this option we offer here at Standard Supply called coolCARE. It’s a warranty that can be added to all brands of equipment to add more money to each job. Might even keep more customers engaged with your seasonal maintenance plans you offer since they’ll have an additional warranty that needs that performed annually.”
Those that say yes - “you should check out this option we offer here at Standard Supply called coolCARE. You could save thousands of dollars annually with the pricing advantage we typically have with lower premium cost. Might also save you time having to purchase and file claims with some of the tools available for the administration process.”
Does your company currently register the manufacturer’s limited warranty for your customers?
If you do register customers equipment you could purchase a coolcare in a matter of seconds making it really easy to do on every job.
How many years of FREE labor do you give customers when you sell a new piece of equipment?
We have short term options available to cover this free period. Labor & Refrigerant coverages of 1, 2, 3, and 5 years can be built in to all jobs cover your cost of most free call backs.
Are you offering a 10 or 12 year extended warranty to match the OEM limited parts warranty? coolCARE has coverages labor only, additional parts coverage, and a combination of both available up to 12 years you can sell.
DON’T JUST TALK ABOUT IT…
Ask your customers to sign-up for the demo and then help them do it! Finish the conversation knowing that this is beneficial to each of them and their customers.
Confidently ask:
“Would you like me to set you up with a quick 15 min demo meeting to go over the pricing for coverages, labor rates options, claim details, and how to join? This is all free and simple to get going.”
If yes - Scan the qr code on the counter flyer and fill out the form.
If no not right now - offer a brochure with the information
THE QR CODE WILL TAKE YOU TO THE STANDARD SUPPLY PARTNER PAGE BELOW. JUST FILL OUT THE FORM!
STANDARD SUPPLY 10+ YEARS OF
PARTNERSHIP WITH coolCARE PROTECTION PLANS!
HVAC | PLUMBING | ELECTRICAL
PURCHASE ON YOUR SSD ACCOUNT
WE COVER ALL BRANDS OF EQUIPMENT
YOU CAN OFFER UP TO 2-YEARS
SIMPLE ONLINE DEALER PORTAL
MULTIPLE LABOR RATE OPTIONS
LABOR COVERAGE STARTS 91ST DAY FROM PURCHASE
ACH CLAIMS REIMBURSMENT
Want a BETTER way to Warranty?
Since 2013, coolCARE and Standard Supply embarked on a mission to revolutionize warranty protection for contractors and homeowners. We continuously refine our offerings and dealer portal based on customer feedback, ensuring they evolve alongside manufacturer coverage. With a focus on Protection and Simplicity, coolCARE provides peace of mind nationwide. Teaming up with Standard Supply we’re committed to elevate standards in installation, service, and repairs, coolCARE delivers unparalleled warranty solutions. Join the coolCARE dealer network and lock your customers to your business.
Book Demo Today!
CAN COOLCARE HELP YOU? PRESS PLAY TO LEARN HOW
How are the customers offering, selling, and purchasing coolCARE?
Keep it Simple.
Make the warranty process EASY.
BEST to use an inclusive warranty concept to add-in coverage options to increase value to your offerings, and most importantly keep customers and your profits.
Option 2 Stacking
This strategy works by including a short term coolCARE coverage of (1,2,3, or 5 years) on every new install and then an upgrade purchase option is available to the customer for max OEM parts matching term of 10 years.
It introduces coverage options to customers, and allows contractors to educate customers of the gaps in the given manufacturer limited parts warranty coverage.
Example of Stacking:
AC Complete Split System
OEM Coverage: 10 year Limited Part Warranty (when registered)
Included Labor Term: 3-year coolCARE Protection Plan Built-in at $450.00
Optional Added Labor Term: 7 additional years to match the 10-year Limited OEM Warranty optional at $800.00
What do the number show?
Study of 400 contractors
Total system Installs - 64,382 - 160 Ave.
Total warranty sales on those installs - 13,761 - 34 Ave.
Closing Percentage - 21%
$125 Labor Rate Purchased - 62%
$175 Labor Rate Purchased - 37%
$250 Labor Rate Purchased - -1%
Have Never Offered - 15
Offer as Add-on - 160
Include on High Efficiency - 102
Include on All Installs - 123
Option 1 Inclusive Withdraw
This strategy works by including a matching protection plan with the given OEM term on every install or each chosen system package. Then if the homeowner doesn't want or cost is to big of factor, the added value coverage can be withdrawn to a shortened length of the labor protection term to 5,3,2,or 1 years.
Example of Withdraw:
AC Complete Split System
OEM Coverage: 10 year Limited OEM Part Warranty (when registered)
Included Labor Term: 10-year coolCARE Protection Plan Built-in at $1250.00
Reduced Term: 3-year Labor Protection Plan- Discounted Price -$450.00
